Google Ads Masterclass
Profitable search and shopping campaigns
4.6(690 ratings)6,300 learnersUpdated Oct 2026 · English · CC· 53m
LBCreated by Lucas Bennett· Updated Oct 2026What you'll learn
- Structure campaigns
- Write ads that convert
- Optimize for profit
Run Google Ads that pay for themselves: structure, keywords, ad copy, bidding and reporting.
Course content
2 sections · 5 lessons · 53m total length
1 · Setup2 lessons · 21m
- 1.2 Keywords and match types11:45
2 · Optimize3 lessons · 32m
- 2.1 Ad copy10:30
- 2.2 Bidding12:05
- 2.3 Reporting9:20
Instructor
LB
Lucas Bennett
Growth marketer for SaaS and e-commerce · 42,600 students · 5 courses
Lucas has run growth for eight startups and managed over $20M in ad spend. He teaches the playbooks he still uses every week.
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