Digital Marketing Strategy 2026
Plan and run campaigns across search, social and email
4.6(1,287 ratings)13,900 learnersUpdated Oct 2026 · English · CC· 1h 26m
LBCreated by Lucas Bennett· Updated Oct 2026What you'll learn
- Build a marketing plan
- Choose channels by goal
- Measure what matters
A complete, current marketing playbook: positioning, channels, content, ads and analytics, with templates.
Course content
3 sections · 8 lessons · 1h 26m total length
1 · Strategy3 lessons · 31m
- 1.2 Positioning11:10
- 1.3 Choosing channels10:35
2 · Channels3 lessons · 35m
- 2.1 Search12:25
- 2.2 Social11:50
- 2.3 Email10:15
3 · Measure2 lessons · 20m
- 3.1 Analytics basics11:30
- 3.2 Reporting8:55
Instructor
LB
Lucas Bennett
Growth marketer for SaaS and e-commerce · 42,600 students · 5 courses
Lucas has run growth for eight startups and managed over $20M in ad spend. He teaches the playbooks he still uses every week.
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