Brand Identity Design
Logos, color and type systems for real clients
4.7(655 ratings)5,980 learnersUpdated Oct 2026 · English · CC· 1h 5m
MOCreated by Maya Okafor· Updated Oct 2026What you'll learn
- Run a brand discovery
- Design a logo system
- Deliver brand guidelines
From brief to brand book: research, logo sketching, color and type, and a guidelines document your client will love.
Course content
3 sections · 6 lessons · 1h 5m total length
1 · Discovery2 lessons · 18m
- 1.2 Mood boards9:20
2 · Logo2 lessons · 25m
- 2.1 Sketching11:30
- 2.2 Vector craft13:15
3 · System2 lessons · 23m
- 3.1 Color and type12:05
- 3.2 Guidelines10:40
Instructor
MO
Maya Okafor
Product designer, ex-design lead at two fintechs · 35,974 students · 5 courses
Maya has designed products used by millions and has mentored over 300 junior designers. Her classes are hands-on: every lesson ends with a screen you can put in your portfolio.
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